Branding & Design Systems

Branding programs require a strategic, criteria-based, design-systems, approach to be successful. Loyalty begins with creating a pleasant and memorable experience.


UNICEF —  for every child

Behind every great organization are the people behind it who contribute every day to its purpose, reach, and well-being. A team endeavor. A worldwide accomplishment to rebrand an organization of this magnitude.

UNICEF 2017 Rebrand

The 'UNICEF | for every child' rebranded design system includes color, typography, nomenclature, templates, and guidelines to assure worldwide continuity.


Shelly Palmer —  TV TecH Consultant 

How does one take all the services that one consultant has to offer and visually state the entity's depth? Simple, take complexity and organize its priority architecture — its priority emphasis.

Shelly Palmer

As seen on TV news as everyone's favorite 'tech-guru', in 2008, Shelly Palmer required the rebranding of his media communications. Brand, website, product banners, seminar material, etc.

ShellyPalmer_video@2x.png

Shelly Palmer

Layers of menus and drop-downs leading the user to the proper destination and back without fear. Before UX/UI, prototyping for client review was presented using real-world, hands-on, HTML/CSS.


7x24 Exchange

Take the acronym, UUUG (Uninterruptible Uptime Users Group), an organization known to a limited group of facilities managers and make it known internationally with a name change and a branding program to identify with members, potential members, and their superiors. 

7x24 Exchange

Originally named the Uninterruptible Uptime Users Group (UUUG), an association known to few Facilities Managers. The new name and identity broadened the membership of the organization.

7x24 Exchange

Working with management consultants this rebranding increased membership and opened chapters around the world which required online graphic standards and assets.

7x24 Exchange

With an international membership came the need for increased visibility, much needed to be handled locally. Having graphic guidelines online was key to the program's success.

7x24 Exchange

In addition to brand guidelines, templates were provided to keep the brand consistent and coherent.


Barbershop™

Consumer demand required brand expansion. Taking the primary brand and product line of the Manhattan-based Franklin Toiletry Company, 1976-1980s, from a small concept of an old-fashioned shaving products — mug, brush, and soap — to one of the top-selling gift lines for men in the United States took more than a few late nights growing whiskers. New products were introduced with an award-winning business-to-business catalog. Yes, this is 'old,' but use of consistent branding and solid design systems is as valid today as it always has been.

  Franklin Toiletry Company   Beginning with the concept of bringing an old-fashioned shaving experience to the specialty gift market, the Barbershop brand quickly expanded. This growth required new packaging, catalogs, tear-sheets, advertising, and an expansion of the product line.

Franklin Toiletry Company

Beginning with the concept of bringing an old-fashioned shaving experience to the specialty gift market, the Barbershop brand quickly expanded. This growth required new packaging, catalogs, tear-sheets, advertising, and an expansion of the product line.


Miscellaneous…

Flexor Sports Training

The name change and rebrand provided this muscle-memory method of golf training the swing it needed.

Flexor Sports Training

The training method included sturdy and easy to use training manuals for both the student and the trainer.

  United Nations Development Programme   Work doesn't end after recovering from a devastating Tsunami. Development continues for this 1,200+ island nation.

FabriFoam®

Branding for a specially bonded material and product line for sports support systems and injury recovery.

The Morton Forum

The forum was developed as a luncheon program and as an aid to present company financials to investment managers in an open and relaxed setting.

Small Business Branding

This start-up, data-driven, consultancy wanted to stand out from its competition. Typography set it apart.

Bistango Restaurants, Expansion and Continuity

Rebranding, websites, signage, and social media marketing for the Original 29th Street and Kimberly Hotel locations.

Manufacturers Hanover

As a professional institution, 'Manny-Hanny' had many diverse products and services. The identifier was designed for one of these online services.

Model U.N.

The need to expand the capabilities to a wider learning base required a singular message and recognizable look for all of its communications products.

H.A. Simons International

Working with management consultants, this rebranding provided a stronger visual foundation for this international engineering corporation based in Vancouver, B.C.

Design Systems

Identities never stand alone. They are a key element in nomenclature systems, publication systems, signage, stationery, packaging, advertising, website, and social media.

KPS Traditional Furnishings

Based in Manhattan's primary furnishings showroom building, KPS' name and image became instantly iconic in the interior design market.

Adopt-A-Minefield

A campaign of the United Nations Association of the United States of America, 'AAM' raised $10M in just a handful of years to help the UN rid countries from the scourge

Adopt-A-Minefield

Sir Paul McCartney and Heather Mills, Goodwill Ambassadors, were joined by Paul Simon for a red-carpet, black-tie fundraising event held at the Beverly Wilshire Hotel in Los Angeles, 2001.

Parker Hannifin

The 22 Club

Originally based in Manhattan, this private group keeps its by-laws close-to-the-chest.