Branding & Design Systems
Branding programs require a strategic, criteria-based, design-systems, approach to be successful. Loyalty begins with creating a pleasant and memorable experience.
UNICEF — for every child
Behind every great organization are the people behind it who contribute every day to its purpose, reach, and well-being. A team endeavor. A worldwide accomplishment to rebrand an organization of this magnitude.
Shelly Palmer — TecH Consultant (2008 Branding)
How does one take all the services that one consultant has to offer and visually state the entity's depth? Simple, take complexity and organize its priority architecture — its priority emphasis.
Take the acronym, UUUG (Uninterruptible Uptime Users Group), an organization known to a limited group of facilities managers and make it known internationally with a name change and a branding program to identify with members, potential members, and their superiors.
Consumer demand required brand expansion. Taking the primary brand and product line of the Manhattan-based Franklin Toiletry Company, 1976-1980s, from a small concept of an old-fashioned shaving products — mug, brush, and soap — to one of the top-selling gift lines for men in the United States took more than a few late nights growing whiskers. New products were introduced with an award-winning business-to-business catalog. Yes, this is 'old,' but use of consistent branding and solid design systems are as valid today as they always have been.