Branding & Design Systems
Branding programs require a strategic, criteria-based, design-systems, approach to be successful. Loyalty begins with creating a pleasant and memorable experience.
UNICEF — for every child
Behind every great organization are the people behind it who contribute every day to its purpose, reach, and well-being. A team endeavor. A worldwide accomplishment to rebrand an organization of this magnitude.
Shelly Palmer — TV TecH Consultant
How does one take all the services that one consultant has to offer and visually state the entity's depth? Simple, take complexity and organize its priority architecture — its priority emphasis.
Take the acronym, UUUG (Uninterruptible Uptime Users Group), an organization known to a limited group of facilities managers and make it known internationally with a name change and a branding program to identify with members, potential members, and their superiors.
Consumer demand required brand expansion. Taking the primary brand and product line of the Manhattan-based Franklin Toiletry Company, 1976-1980s, from a small concept of an old-fashioned shaving products — mug, brush, and soap — to one of the top-selling gift lines for men in the United States took more than a few late nights growing whiskers. New products were introduced with an award-winning business-to-business catalog. Yes, this is 'old,' but use of consistent branding and solid design systems is as valid today as it always has been.