*Although the meaning of the term, design systems, for this proven method of design thinking has changed in sixty years, its basis continues to consist of strategically applying data-driven criteria from visual audits, and client, audience, competitor, and market research — then using the right tools to create: consistent and managed branding; nomenclature; graphic standards; assets and asset management solutions; targeted, yet flexible messaging for today's media requirements; with appropriate and compelling design — to make the best use of resources for brand consistency and recognition for a range of related communications vehicles, in multiple media platforms, to solve client business requirements.

Otherwise traditionally known as strategic communications design.