REBRANDING: In 2017, UNICEF launched its 'for every child' campaign. A team endeavor by many, my contributions included overall brand consultation, creating the new 'for every child' signature*, including digital assets provided in multiple languages and formats, a new vibrant color palette, advertising formats/mockups, presentations for executive approval (complete with 'fist-bump' approval), typography, priority emphasis, initial development of nomenclature system, and exploration of initial brand guidelines — provided to the organization's 190 country offices through its asset management intranet system.
And yes, a worldwide audit was performed.
SPECIAL PROJECTS for the Brand Building & Brand Management Sections, the Private Fundraising & Partnerships Division, the Communications Division, and the Executive Office include: Exhibits, Staff Memorial, Financial Reports, 70th Anniversary Campaign, Special Event Support, Interior Branding, Internal Audits and Reports, Exterior Branding & Signage, Interior Wayfinding, Publications, PowerPoint® templates, brand papers and presentations, and more…
Included was the planning, design, production, and installation of the UNICEF 70th Anniversary Exhibit, 2016/2017, which encompassed ten walls (±1,850 sq.ft. wall area) — utilizing a changeable magnetic imagery system — within the New York Headquarter's Danny Kaye Visitors Centre exhibit hall (±3,250 sq.ft. floor area) adjacent to the front lobby.
As the Senior Brand Design Consultant and Advisor, 2012–2016, my responsibilities included: project recommendations, scheduling, procurement for budget approvals, vendor liaison and supervision, zoning and fire codes, and working with facility managers, property management, architects, and other players.
*The UNICEF logotype was created by Wolff Olins in 2001 and is the intellectual property of the United Nations Children's Fund.