About this time of year, in 2008, I was finishing a project for Capital Guardian (Capital Group, corporate pensions and investments) in Rockefeller Center.
Recently, I had the opportunity to ask the client why he selected me to be the designer on the project.
He stated, "I hired you because of your design concepts, strong portfolio, and because you had the right temperament for the large project on hand."
He also recalled, "The project involved C-level stakeholders, a multitude of presenters, dozens of animations, large-scale event graphics, and dozens of PowerPoint® files for this high-profile, million-dollar event for over 500 client attendees [corporate pension officers] in San Francisco and Manhattan."
At the time, I had used PowerPoint® once, which I openly shared during the interview. I had a week to prepare knowing little about the project. However, design thinking is targeted, critical, and strategic — and what I bring to every post and/or project.
Now ten years later, the client is still pleased with his decision to hire my services. Neither of us knew that my contributions would lead me to informally hold the title of Creative Director [his words] on the project.