TaitDesign® is a Manhattan-based communications design (graphic design) consulting firm specializing in criteria-based rebranding, brand standards and guidelines, shareholder and financial reports, informational publications and a range of visual communications services and products.
At TaitDesign® consistent branding, flexible messaging and compelling design are engaged to reach intended audiences quickly and effectively to affect positive change and to bolster brand recognition and loyalty.
Douglas Tait, principal of TaitDesign®, has an established history of working with senior-level executive directors and managers to solve business communications requirements. Additionally, he has collaborated on a range of complex and simple projects with directors of management consulting firms, design firms, advertising agencies, and in-house communications and branding departments for many years.
I am an internationally known design professional specializing in corporate and institutional visual communications.
By implementing strategies, understanding client objectives and using criteria-based design principles, my services consistently exceed client expectations by providing solutions to client-specific situations. It's this work in problem-solving that has made my professional services invaluable in a range of diverse markets.
By bolstering brand recognition, promise and loyalty, the success of my contributions is measured in increased sales, trades and awareness.
As seen in the images below, and the capabilities, products and services page, it's these solutions that result in client successes.
By specializing in corporate identity and graphic standards manuals; branding and asset management systems; financial and shareholder/annual reports; informational publications; product packaging and catalogs; capability, service and product publications — my work is valued by clients and employers alike.
Long-term trust: UNICEF, a client since the 1990s, has built a lasting trust and relationship with me through multiple offices and personnel. Recently, during my four-year commitment as Senior Brand Design Consultant and Advisor at UNICEF Headquarters, I helped to define and strengthen the organization's international brand presence, guidelines and structure. This included providing critical contributions to the new UNICEF | for every child rebranding program and campaign. While at the same time, designing, managing and producing multiple high-visibility projects from concept through completion for UNICEF's communications and executive offices.
Please use the contact form below to inquire about the services and projects I've shared herein, or to ask what services may be appropriate to solve the many communication requirements for your organization or company.
To learn more about my professional experience visit my history page.
Additionally, you are welcome to visit my LinkedIn page and contact me directly through its portal.
To send an email directly to me, click here.
Let's begin a dialogue.
"Just call Douglas, he'll take care of it."
— Executive Communications Director
UNICEF Headquarters, New York
As Senior Brand Design Consultant and Advisor, 2012 – 2016, in the Brand Management Unit (Brand Building Section) my position was to make recommendations to senior management to improve brand compliance and recognition, and to implement those recommendations.
• Brand Guidelines Manual
• Visual Audits
• Rebranding Consultation
• Staff Memorial
• Revised Colour Palette
• Recommendation of Nomenclature System
• 70th Anniversary Logotype
• 70th Anniversary Exhibit (1,560 sq.ft.)
• Historic Poster Exhibit
• Card & Gift Shop Visibility
• Brand Visibility Banners
• Internal Publication Templates
• Internal Reports, Manuals and Catalogs
UNICEF – for every child
While working with the Brand Building Team, I was asked to design, support and implement the new identity system and make it available in multiple languages on a worldwide basis in multiple file formats for its roll-out in late-2016 – 2017.
• Financial Reports
• Templates for Dynamic Publishing (on-demand user-controlled, database-driven) for Instant PDF Publications.
• Conference Material
Development Programme (UNDP)
With its presence in developing countries around the globe, the task of UNDP is monumental. Working with the communications director and programme directors, TaitDesign® has assisted these efforts by providing: annual reports, disaster relief material, informational reports and publications for its offices in New York, Geneva and Oslo.
• 2008 Annual Report
• Mine Action Division, Conference Material
• Adopt-An-Island, Tsunami Recovery Campaign
• Democratic Governance Reports
• Development and Informational Reports
• Campaign Reports
For seven years I supplied creative solutions to the Communications, Compliance, Human Resources and other departments at MetLife's New York headquarters to effectively address and reach its many audiences.
• Human Resources Newsletters and Publications
• Corporate Reports
• Training and Employee Seminar Material
Received MetLife's "Outstanding Vendor Award"
GE, Kidder Peabody Properties
This division of General Electric required a flexible publications design program be developed to help raise investment capital for project-properties across the nation.
One prospectus, shown above, was in part responsible for the renovation of the historic Roosevelt Hotel in Manhattan. It received the 'Printing Industries of America' design and print award.
New York Telephone
Clean and sober employees are a most valuable resource. New York Telephone's Human Resourses initiated this substance abuse campaign to extend a 'lifeline' to its employees in 1991. The campaign included:
The message was a sobering success.
Flexor Sports Training
Working with the principals of a management consulting firm, we recommended a name change, logotype and positioning phrase which better represents the method of 'muscle-memory' training.
• Instructional Training Manuals
• Marketing Material
UNDP, Adopt-An-Island Campaign
UNDP's Tsunami recovery fundraising campaign, 2005 – 2007, for the 1,200+ island country of the Maldives including:
• Campaign Awareness Package (including folder, island fact-sheets and brochure)
• Email Promotion
• Website (monthly progress newsletters)
• Final Brochure and Report
Working with the corporation's senior management and its management consultants, my services have been called upon multiple times to update the original 1975 graphic standards manual and to create manuals for specific projects including updated identification, trade show displays, presentations and advertising.
As a professional investor relations group, Jefferies serves its clientele on many footings. Services included:
• Capabilities Brochure
• Corporate Luncheon Program Brochure
• Collateral Material
Working with the principals of a management consulting firm, we recommended a name change from the Uninterruptable Uptime Users Group to the more appropriate, and easier to read and say, 7x24Exchange. This solution expanded the group's reach, expanded its membership, created regional chapters and provided greater validity to the facilities management arena. 1991 – 2004
• Trademark and Positioning Phrase
• Online Identity Guidelines and Files
• Website and Newsletters
• Semi-annual Conference Material
• Collateral Material
The primary brand of the Franklin Toiletry Company in Manhattan, Barbershop™ 'old-fashioned' mens shaving products was one of the most exclusive and successful specialty gift lines in the country in the 1970s – 1980s.
• Product Design
• Consumer Packaging Program
• Product Expansion
• Brand Building Posters
• Product Catalogs
• Photoshoot Direction
The 1984 product catalog, shown above, received a 'Print' magazine design award.
As seen on TV, 'tech-guru' Shelly Palmer engaged the services of TaitDesign® to rebrand his extensive media and consulting enterprise in 2008.
• Visual Audit and Evaluation
• Identity and Nomenclature Branding
• Product Branding
• Brand Guidance
• Website and Web Banners
• Seminar and Collateral Material
United Nations Association
of the USA
For more than ten years I served as the primary design consultant to UNA-USA (NGO) – the nation's largest grassroots foreign policy organization. Working with senior staff, department heads and program managers, I provided an abundance of cost-effective solutions:
• Logotype and Rebranding
• Divisional Communications
• Membership and Informational Brochures
• Special Reports, Booklets and Publications
• Annual Reports
• Advertising and Sales Material
• Special Event Material
• Product Packaging
• Book Covers
Including the visual identities and collateral material for its special programs: Adopt-A-Minefield™ and Model United Nations™.
An international fundraising campaign, created by UNA-USA, with goodwill ambassadors Ms. Heather Mills and Sir Paul McCartney, helped to rid war-torn countries from the leftover scourge of landmines in farmland, family gardens, kitchens, trails to schools and playgrounds. 1999 – 2004
• Marketing and Collateral Material
• Fundraising Event Material
The first annual fundraising dinner in June 2001 at the Beverly Wilshire Hotel in Los Angeles was a black-tie, red-carpet, star-studded event. It featured Sir Paul McCartney and Paul Simon on stage, with Jay Leno as the MC.
Collaborating with an advertising agency in Manhattan, I was given the task of updating this Chicago-based lighting company's technical product sheets and marketing material:
• 3-inch Thick, 3-ring Product Binder
• Technical Product Sheets
• Technical Drawings, Charts and Tables
• Product Sales Materials and Catalogs
• Information Organization
• Photoshoot Direction
"I have worked with Douglas on a number of projects while working for several organizations and always found him to be open, creative and responsive."
— Principal, Management Consultant
Every piece of paper, every report, sign, ad, brochure and package with your company’s name or image leaves an indelible impression on your audience. This must be consistent and positive — every time.
Strategic Positioning & Critera Development
Analytical thinking, based on real-world criteria, creates client-specific positioning which is my basis for successful strategic communications design. This proven method translates into increased visibility, sales, trades and awareness.
I concur with the words of Lewis Carroll, 'When you don't know where you're going, any road will get you there.' One must have a solid path to assure success.
Audience-Targeted, Positive Impression
By carefully identifying and targeting client audiences, my services ensure a positive response in the intended marketplace.
Invest in Value
When you have important business requirements to fulfill, turn to experienced, cost-effective, dependable and industry-proven design firms and consultants.
The consistent positive results derived from my services make TaitDesign® a valued resource for many companies and organizations.
Dedication to Success
As principal and creative director of TaitDesign®, I am dedicated to the success of my clients. I listen to my clients' goals and concerns, and then create, produce and deliver visual tools to affect my clients’ diverse audiences.
Bank on Experience
When you call upon my aesthetic and design principles, you're banking on years of professional industry experience and disciplines.
My foremost concern is the success of my clients. However, I also appreciate the recognition of professional peers. I am pleased to have been honored with many design awards over the years for my work in solving clients' visual business challenges.
Of course, my favorites are not the awards at all. They are the handwritten letters of thanks from clients.
TaitDesign® is a reliable resource built on my hands-on expertise and reputation for delivering clean and crisp, professional design services.
Challenge = Solution
I provide visual solutions to both simple and complex business challenges. Please use the contact form below to contact me today and let's begin a dialogue to discuss what I can do to fulfill your business goals.
To send an email directly to me, click here.
"Douglas is an extremely talented Graphic Designer. Not only do I know him personally and have seen much of his exceptional work, but I had the pleasure to contract his design services for one of my corporate clients. He did an outstanding job for them and received tremendous accolades."
— President, Recruitment Professional
• Adopt-A-Minefield™, UNA-USA
• Barbershop®, Franklin Toiletry Company
• Bistango Ristorante, NYC
• Capital Guardian, Capital Group
• Carnegie Council for Ethics in Int'l Affairs
• Condé Nast
• GE, Kidder Peabody Properties
• Harry Gitlin Lighting
• Institute for Democracy Studies
• J.M. Huber Corporation
• John Jay College
• KPS Traditional Furnishings
• Mann McCabe
• Model United Nations
• Myron Manufacturing
• NYC Taxi & Limousine Commission
• Roy Lichtenstein Estate
• Shelly Palmer
• UNICEF Headquarters, New York
• UNICEF, Geneva
• UNICEF, United States Fund
• United Nations
• UN Development Group
• UN Development Programme (UNDP)
• UNDP, Maldives
• UNDP, Norway
• UNDP, Democratic Governance Group
• UNDP, Mine Action
• United Nations Population Fund
• United Nations Assn. of the USA
• Vanguard Alliance
• Vanguard Documentaries
• Westvaco Paper
• Wygota & Blake Architects
• Xerox Education Publications
…and many others
Collaborative projects for:
• Alkco Lighting 5, 6
• Citicorp 2
• DiscoverCard 2
• Ensign Bank 2
• Fabrifoam 1
• Flexor Sports Training 1
• Jefferies Group 1
• The Jefferies Forum 1
• Leggett & Platt 1
• Manufacturers Hanover 2
• Moors & Cabot 1
• The Morton Forum 1
• New York Telephone 8
• Parker Hannifin 1, 3, 7, 11
• Quality Care 5
• 7x24 Exchange 1
• H.A. Simons International 4
• Technimetrics 1
• Tishman Construction 1, 11
• Tocqueville 1
• Westvaco Paper 7
With these firms:
1. Axiom Group, Inc.
2. R.A. Danzig, Inc.
3. EastWest Consulting Group
4. Wood, O'Brien & Wong
5. Fones & Mann Advertising, Inc.
6. Manndate, Inc.
7. Bill O'Brien, Design Consultant
8. 5925, Inc.
Clients as staff design director:
• AT&T 12
• Bankers Trust 9
• Beneficial Insurance 10
• City Investing Company 12
• Deutsch Bank 10
• First American Bank 9
• IBM 12
• IFF 11
• International Paper 12
• Ivan Boesky & Company 9
• Morgan Stanley 10
• New York Stock Exchange 9
• Nuveen 12
• Oppenheimer Funds 10
• PaineWebber 9
• Parker Hannifin 11
• Public Securities Association 10
• Sandoz Pharmaceuticals 12
• Standard Brands 12
With these firms:
9. Taylor & Ives, Inc.
10. Shareholder Reports, Inc.
11. Brian O'Neill Design Office
12. Dick Lopez, Inc.
Please use this contact form to make an inquiry, to make a comment, or to introduce yourself.
To send an email directly to me, click here.
With either method, your message will be directed to a dedicated email address and sent directly to Douglas Tait. Your information and comments will be kept strictly confidential and will never be shared.
I will personally respond to your message as quickly as possible.
Let's begin a dialogue. Then let's set up a meeting.
Principal and Creative Director
New York, NY, USA
At TaitDesign® Everything Communicates™ every day.