"If you don't know where you're going, any road will get you there." — Lewis Carroll
Douglas Tait takes a strategic design-systems and design-thinking approach to branding and communications. It's a lifelong criteria-based discipline that he consistently and successfully engages to reach client audiences to affect positive change.
Change requires risk. Managed-risk, through which, to build brand recognition, promise, and loyalty.
The results are measured in increased awareness, value, and engagement — and happy clients.
In other words, hands-on, strategic problem-solving.