Web Thinking

Since 1994, from basic html, adding css, using Flash for elements or entire websites, html-emails, to more complex HTML/CSS, Adobe® Muse, and currently with constant changes and requirements, and responsive requirements, TaitDesign® now uses and recommends template-based website platforms. Why? The back-end is always current, issues are addressed and solved. The client owns its website and is not held hostage by a web designer’s special-code.  

Website design consists of forethought, technical knowledge, functionality, site architecture, and design-thinking. Don’t waste a viewer’s click or tap.

Vanguard Documentaries, with Charles Hobson

The abundance use of 'show/hide' on this old-school HTML/CSS website added visual interest to the navigation menu and to individual navigation elements while keeping the pages simple and clean. The site's heading, Charles Hobson presents Vanguard Documentaries was animated and entered from the left using Adobe® Flash®.  It included a lot of hide/show coding.

Franklin-DeLoach Group

Designed in pen and paper. Prototyped directly in HTML/CSS where content, color, fonts, spacing can be changed on the fly creating any look providing a real-world environment for the client to see not only how the site looks, but how it preforms and functions with them at the keyboard. Not visible on these thumbnails, using Adobe® Flash®, the name of the company swept in from the left, letter by letter, past the end-point and settled into position, with the tagline following into position creating a pointed visual statement for this media company. The site was never produced, yet rich in history and intent.


Shelly Palmer, "as seen on TV…

When Shelly Palmer required to rebrand his business model, he called upon TaitDesign® to organize his massive media empire into bytes his audience could get a grasp of on a daily basis.

Like any new branding system consisting of logotype, typeface (font), and color palette where the tip-of-the iceberg. The meat of the program was in the foundation and structure of its priority architecture and use on applications. Mr. Palmer's primary platform was the web for everything from his daily morning MediaBtyes™ video stream about the media and tech news for your business day.


Shelly Palmer, Get Digital™

Get Digital™, a sub-brand and the title of one of Mr. Palmer's books, provides and details how to improve one's everyday skills to communicate and do business in a rapidly expanding digital age.


Shelly Palmer, Digital Living™

As any business model changes, and one in the digital arena needs to be ahead of the curve. Digital Living™ provided the business audience with daily 'front content' while retaining base content just a click away.

Bistango Ristorante, Manhattan

When expansion of a neighborhood (secret) becomes a more than a reliable staple and then gathers traction enough to grow, one must accommodate with an additional location which happens to be within a destiny hotel. One concept (more or less), gluten-free options, two locations, two chefs, two menus. One domain + Split website = Brand continuity

New York City's Original Bistango:


Bistango at the Kimberly Hotel:

2012 represented a branding change and the end of simpler times. The last hand-coded, HTML/CSS, Bistango site: 

L&S Video

L&S Videos feature the lives and work of some of the most important American artists including Emma Amos, Benny Andrews, Jennifer Bartlett, Romare Bearden, Robert Colescott, Elizabeth Catlett, Chuck Close, Jacob Lawrence, Faith Ringgold, Alison and Betye Saar, and others. The website includes an online store, video previews, study guides, museum and gallery lecture and exhibition schedules. (Original branding and website by Tim Tait.)

7x24 Exchange

Although this dates back a few years, providing graphic guidelines on how to use a new branding program properly across chapters worldwide required the world wide web.