The discipline of strategic design
solves clients' business challenges.
— Douglas Tait, Principal, Creative Director
 
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Douglas Tait takes a strategic design-systems and design-thinking approach – a defined path – to branding and communications. It's a lifelong criteria-based discipline that he consistently and successfully engages to reach client audiences to affect positive change.

Change requires risk – managed-risk – through which to build brand recognition, promise, and loyalty

The results are measured in increased awareness, value, and engagementfostering continued success – and happy clients.

In other words, hands-on, strategic problem-solving communications.

On-time, on-budget, no surprises.™

 

 
United Nations Development Program   In support of the Maldives, a summary communications package was requested as recovery is well on its way after the 2004 Tsunami.

United Nations Development Program

In support of the Maldives, a summary communications package was requested as recovery is well on its way after the 2004 Tsunami.

UNICEF, Education Section   This eight-page gatefold brochure highlights the Education Sections 2017 results with unanticipated fanfare.

UNICEF, Education Section

This eight-page gatefold brochure highlights the Education Sections 2017 results with unanticipated fanfare.

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IEG Grafiks   Branding for this small business specializing in data and systems management for a range of clientele stood-out among its competition.

IEG Grafiks

Branding for this small business specializing in data and systems management for a range of clientele stood-out among its competition.

UX/UI/IA Planning & Development   After reaching a concensus with client and team players, pen, paper, and tablet are utilized to get ideas moving. Refinement follows with software such as Adobe XD®.

UX/UI/IA Planning & Development

After reaching a concensus with client and team players, pen, paper, and tablet are utilized to get ideas moving. Refinement follows with software such as Adobe XD®.

John Jay College for Criminal Justice   This six-panel invitation to a conference on the second nuclear age was presented by, and attended by, the who’s who of worldwide organizations.

John Jay College for Criminal Justice

This six-panel invitation to a conference on the second nuclear age was presented by, and attended by, the who’s who of worldwide organizations.

United Nations Development Program   An informative and fundraising package for Adopt-An-Island, a campaign created to assist in the recovery of the 1,000-island nation of the Maldives after the 2004 Tsunami.

United Nations Development Program

An informative and fundraising package for Adopt-An-Island, a campaign created to assist in the recovery of the 1,000-island nation of the Maldives after the 2004 Tsunami.

Shelly Palmer – as seen on TV   A strong branding program was needed to reach across a variety of markets. The program included a multi-tiered website, video covers, book cover, banner ads, and the like.

Shelly Palmer – as seen on TV

A strong branding program was needed to reach across a variety of markets. The program included a multi-tiered website, video covers, book cover, banner ads, and the like.

Vanguard Documentaries   From hand-coded, HTML & CSS, to template-based websites such as Squarespace® (with custom hand-coding), user-experience has always been what drives success.

Vanguard Documentaries

From hand-coded, HTML & CSS, to template-based websites such as Squarespace® (with custom hand-coding), user-experience has always been what drives success.

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UX/UI/IA – Self-Promotion Presentation   As one UNICEF executive stated, “Douglas combines knowledge of old-school design principles with up-to-date knowledge of design technology.”

UX/UI/IA – Self-Promotion Presentation

As one UNICEF executive stated, “Douglas combines knowledge of old-school design principles with up-to-date knowledge of design technology.”

UNICEF   Proper branding also applies to internal communications, including reports, presentations, divisional newsletters – in print or PDF, the brand must be consistent.

UNICEF

Proper branding also applies to internal communications, including reports, presentations, divisional newsletters – in print or PDF, the brand must be consistent.

 

Douglas Tait

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Professional

I am a communications design consultant who provides strategic criteria-based brand thinking, communications design, and project management services for a range of companies and nonprofit organizations.

My practiced approach assures that audiences are reached to affect the intended results while every project is managed effectively from procurement to completion.

By implementing strategies, understanding client objectives, and utilizing design principles, my services provide effective solutions to client business objectives and challenges. 

Short-list experience includes: strategic criteria-based branding, brand standards and guidelines, brand compliance, shareholder and financial reports, informational publications, websites and social media marketing, and a range of graphic design capabilities, services and products.

In addition, it's my attitude for professionalism and dedication which is valued and trusted by clients and employers alike.

Right Temperament

In the summer of 2008, my services were engaged for a special project at Capital Guardian (Capital Group), corporate pensions and investments in Rockefeller Center.

Ten years later, I had the opportunity to ask the client why he selected me to be the designer on the project.

He stated, "I hired you because of your design concepts, strong portfolio, and because you had the right temperament for the large project on hand."

He also recalled, "The project involved C-level stakeholders, a multitude of presenters, dozens of animations, large-scale event graphics, and dozens of PowerPoint® files for this high-profile, million-dollar event for over 500 client attendees [corporate pension officers] in San Francisco and Manhattan."

At the time, I had used PowerPoint® once, which I openly shared during the interview. I had a week to prepare knowing little about the project or the software. However, design thinking is targeted, critical, and strategic — and what I bring to every post and/or project.

At the time of my services being engaged, neither of us knew that my contributions would lead him to informally give me the title of Creative Director on the project. 

Long-Term Trust

A client since the 1990s, UNICEF and I have a relationship through its senior management – multiple offices – working on a range of projects and services, from campaign materials to worldwide branding.

During my four-year commitment (2012-2016) as Senior Brand Design Consultant and Advisor at UNICEF's headquarters in New York, I was engaged to define and strengthen the organization's international brand presence through its brand guidelines, compliance, foundation, and structure.

My support continues as a valued and trusted vendor. (more)

 

Clients

Select

• Adopt-A-Minefield
• Barbershop, Franklin Toiletry
• Business Council for the U.N.
• Capital Guardian, Capital Group
• Carnegie Council
• Condé Nast
• Kidder Peabody Properties
• Harry Gitlin Lighting
• Institute for Democracy Studies
• J.M. Huber Corporation
• John Jay College
• MetLife
• Model UN
• Moors & Cabot
• Myron Manufacturing
• NYC Taxi & Limousine Comm.
Robin Hood, Asia
• Roy Lichtenstein Estate
• Shelly Palmer, The Palmer Group
• UNICEF Headquarters, New York
• UNICEF, Geneva
• UNICEF, Panama
• UNICEF, United States Fund
• UNIFEM
• United Nations
• UN Development Group
• UN Development Programme
• UNDP, Geneva
• UNDP, Maldives
• UNDP, Norway
• UNDP, Democratic Governance
• UNDP, Mine Action
• United Nations Population Fund
• United Nations Assn. of the USA

• Vanguard Documentaries
• Westvaco Paper
• Wygota & Blake Architects
• Xerox Education Publications
• ZeTek
…and many others

Boldface are nonprofit clients

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Collaborative*

• Alkco Lighting
• Citicorp
• DiscoverCard
• Ensign Bank
• Fabrifoam
• Flexor Sports Training
• Jefferies Group
• Leggett & Platt
• Manufacturers Hanover 
• The Morton Forum
• New York Telephone
• Parker Hannifin
• Quality Care
• 7x24 Exchange (UUUG)
• H.A. Simons International
• Technimetrics
• Tishman Construction
• Tocqueville
• Westvaco Paper

With management consulting firms, advertising agencies, and marketing firms.

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staff**

• AT&T
• Bankers Trust
• Beneficial Insurance
• City Investing Company
• Deutsche Bank
• First American Bank
• IBM
• International Flavors & Fragrances
• International Paper 
• Ivan Boesky & Company  
• Morgan Stanley
• New York Stock Exchange
• Nuveen
• Oppenheimer Funds
• PaineWebber
• Public Securities Association
• Sandoz Pharmaceuticals
• Standard Brands

** Clients when on staff as Design Director at design and marketing firms.

 

Contact

Please send an email to make an inquiry, to make a comment, or to introduce yourself, click here.

Your message will be directed to a dedicated email address where your information and comments will be kept strictly confidential.

Let's begin a dialogue.

Then let's set up a meeting. 

Douglas Tait
Principal and Creative Director

TaitDesign®
Everything Communicates®

After 30 years in Manhattan, TaitDesign® is currently (spring 2019) located in beautiful downtown Warwick, NY.
Apple Orchards, Vineyards, Horses, Jazz Festivals, Outdoor Local Produce Markets, Farms, and Cows…

A short commuter-bus to Manhattan

linkedin.com/in/taitdesign

Résumé / CV 2019
References Available

 
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Products & Services

Design Services

• Criteria Development
• Concept Development
• Visual Audit & Analysis
• Branding & Rebranding
• Brand Compliance
• Corporate Identity Systems
• Nomenclature Development
• Publication Composition
• Typography Composition
• Multilingual Composition
• File/Format Composition
• UX/UI Website Composition
• Content Management
• Art Direction
• Photo Selection
• Photoshoot Direction
• Image Manipulation
• Production Supervision
• Social Media Composition
• Charts & Tables

Products

Annual Reports
Trademarks & Service Marks
Identity & Brand Guidelines
Capabilities Reports
Financial Reports
Literature & Publications
Brochures
Book Covers
Posters
Signage (Interior & Exterior)
Product Packaging Systems
Product Catalogs
Collateral Materials
UX/UI Website Design
• Social Media Marketing
Training Manuals
Conference Materials
Presentations (PPT & PDF)
Special Event Materials
Exhibits
Internal Communications
Human Resources Campaigns
Fundraising Campaigns
Advertising

Management

• Task Analysis
• Project Supervision
• Scheduling
• Estimating
• Vendor Selection
• Vendor Management
• Production Management
• Coordination
• Project Tracking
• File Organization
• Asset Management
• Client Relations
• Staff Management
• Time & Expense Management
• Best-Practice Procedures

UX/UI Services

• Consultation
• Strategy
• Scheduling & Planning
• Collaboration
• Design-Thinking
• Information Architecture
• Intuitive Hierarchy
• Grid-Based
• Mock-Ups
• Design-Systems
• Design Specifications
• Testing & Validation
• Layout & Wireframing
• Prototyping
• Iterative Development Cycles
• Asset Management
• Developer Handoff
• Adobe® XD CC
• Adobe® Photoshop CC
• Adobe® Illustrator CC
• SquareSpace®
• History of HTML/CSS coding
• History of Adobe® Flash
• Pen & Paper

 

Confidence

Everything Communicates®
Every report, sign, ad, website, brochure and package with your company’s brand leaves an indelible impression on your audience. This must be consistent and positive — every time.

Strategic Positioning & Criteria Development
Analytical thinking, based on real-world criteria, creates client-specific positioning which is my basis for successful strategic communications design. This proven method translates into increased visibility, sales, trades and awareness.

Strategic Direction
I concur with the words of Lewis Carroll, 'When you don't know where you're going, any road will get you there.' One must have a solid path to assure success.

Audience-Targeted, Positive Impression
By carefully identifying and targeting client audiences, my services ensure a positive response in the intended marketplace.

Invest in Value
When you have important business requirements to fulfill, turn to experienced, cost-effective, dependable and industry-proven design firms and consultants.

Success Delivered
The consistent positive results derived from my services make TaitDesign® a valued resource for many companies and organizations.

Dedication to Success
As principal and creative director of TaitDesign®, I am dedicated to the success of my clients. I listen to my clients' goals and concerns, and then create, produce and deliver visual tools to affect my clients’ diverse audiences.

Bank on Experience
When you call upon my aesthetic and design principles, you're banking on years of professional industry experience and disciplines.

Hands-On Reliability
TaitDesign® is a reliable resource built on my hands-on expertise and reputation for delivering clean and crisp, professional design services.

Digital, Printing, Writing & Editing, Photography, Illustration
Although TaitDesign® provides personal consultation and services, I also take a team approach to providing solutions when needed. I only work with those who are valued, proven, and trusted in their individual professions.

Challenge = Solution
I provide visual solutions to both simple and complex business challenges. Let's begin a dialogue to discuss what I can do to fulfill your business goals.

Award-Winning Service
My foremost concern is the success of my clients. However, I also appreciate the recognition of professional peers. I am pleased to have been honored with many design awards over the years for my work in solving clients' visual business challenges.

Of course, my favorites are not the awards at all. They are the handwritten letters of thanks from clients. 

 

Professional History

1997 – Present
Principal & Creative Director
TaitDesign®
Communications Design
(Manhattan, NY)
Warwick, NY

2012 – 2016
Senior Brand Design Consultant and Advisor
UNICEF Headquarters
Brand Management, Brand Building
International Organization for Children's Rights
Manhattan, NY

1991 – 1997
Founding Partner, Creative Director
Kelleher & Tait Design Group, Inc.
Corporate & Institutional Communications Design
Manhattan, NY

1985 – 2005
Design Director, Affiliate
Axiom Group, Inc.
Strategic Management & Communications,
Corporate Identification & Guidelines

Manhattan, NY
Harrison, NY

1984 – 1991
Design Consultant
R.A. Danzig, Inc.
Marketing Communications
Manhattan, NY

1985, 1986
Design Director
Shareholder Reports, Inc.
Corporate Annual Reports
Manhattan, NY

1984 – 1985, 1986
Design Director
Brian O’Neill Design Office
Corporate Identification & Guidelines
Corporate Annual Reports

Manhattan, NY

Complete listing:
Résumé / CV 2019
References Available

Education

1975 – 1979
School of Visual Arts
Bachelor of Fine Arts
Corporate Identity Systems and Guidelines, Branding, and Visual Communications
Manhattan, NY

 

Continuing EDucation

I'm always learning and updating my skills. Software and best-procedures change constantly. If I don't know something, I look it up. I make it mine.

 

Software, Mac & PC

Adobe® CC
InDesign, Illustrator, Photoshop, Spark, XD, Dimension, Bridge, (Muse, Dreamweaver, Flash)

Microsoft® 360
Word, PowerPoint, Publisher, (Excel, Sharepoint)

SquareSpace®
With custom HTML/CSS

Design Awards

• MetLife, 'Outstanding Vendor'
• American Corporate Identity
• Graphic Design: USA
• Print Magazine
• Strathmore Paper
• Graphically Bold
• Printing Industries of America

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