HeroImage1_02.png
 

Douglas Tait, principal of TaitDesign®, is a Manhattan-based communications design consultant specializing in criteria-based rebranding, brand standards, shareholder and financial reports, informational publications and visual communications tools.

Services include visual audit and evaluations, trademark and brand management systems, brand building, consumer product packaging, exhibits, storefront signage and visibility, special event/conference signage and collateral material, digital infographics, presentations, websites and social media marketing.

At TaitDesign® consistent branding, flexible messaging and compelling design are engaged to reach your intended audiences to affect positive change and to bolster recognition.

In addition, Douglas has an established history of collaborating on a range of projects with management consulting firms, design firms, ad agencies and in-house departments.

 

end-to-end Services at TaitDesign®

Rebranding Consultation

Rebranding Consultation

Website Development

Website Development

Branding & Collateral Material

Branding & Collateral Material

Institutional Communications

Institutional Communications

NYC City Communications

NYC City Communications

Identity & Communications

Identity & Communications

Campaign Promotion

Campaign Promotion

Multi-language Reports

Multi-language Reports

Internal Communications

Internal Communications

Awareness & Fundraising

Awareness & Fundraising

Product Expansion & Packaging

Product Expansion & Packaging

Investment Prospectuses

Investment Prospectuses

Corporate Identity Guidelines

Corporate Identity Guidelines

Service Communications

Service Communications

Organizational Communications

Organizational Communications

Brand Building

Brand Building

Marketing Signage

Marketing Signage

Celebratory Milestones

Celebratory Milestones

Restaurant Branding & Websites

Restaurant Branding & Websites

Publication Design Systems

Publication Design Systems

Product Sales Catalogs

Product Sales Catalogs

Educational Communications

Educational Communications

Financial Reports

Financial Reports

Employee Health Programs

Employee Health Programs

Small Business Branding

Small Business Branding

Financial Reports

Financial Reports

Campaign Finale

Campaign Finale

Identity & Nomenclature Systems

Identity & Nomenclature Systems

Event & Conference Promotion

Event & Conference Promotion

Investor Relations

Investor Relations

Shareholder & Annual Reports

Shareholder & Annual Reports

Event Promotion

Event Promotion

Exhibits & Interior Branding

Exhibits & Interior Branding

Conference Communications

Conference Communications

Memorial

Memorial

Field Applications

Field Applications

 

DOUGLAS TAIT

27Aug2015_DouglasTaitProfileSquare.jpg

As principal of TaitDesign®, I am an internationally known design consultant specializing in business and institutional communications. Using strategic, criteria-based, design principles, client objectives and leading-edge technologies — my services consistently exceed expectations by providing effective solutions to client requirements. As seen in the images above, it's these solutions that result in client successes.

I take a 'systems' approach to design. A trademark can last decades and is never seen alone, it is seen in signage, publications, web communications and more. It's just one element of a strategic communications plan for which guidelines are developed and produced to control its usage and to maintain its integrity. A new publication program or an update of an existing publication to keep your audience informed and interested is also built on this systems approach. Sometimes a single publication is required for a specific purpose, this too becomes part of the overall messaging and needs to be brand compliant. 

On time, On budget = No surprises. 

Please use the contact form below to inquire about the services and projects i've shared above, or to ask what services may be appropriate to solve the many communication requirements for your organization or company. Additionally, you are welcome to visit my LinkedIn page and contact me through its portal. 

I look forward to hearing from you.

 

 


"Just call Douglas, he'll take care of it."

— Executive Communications Director


Confidence

Everything Communicates™
Every piece of paper, every report, sign, ad, brochure and package with your company’s name or image leaves an indelible impression on your audience. This must be consistent and positive — every time.

Strategic Positioning & Critera Development
Analytical thinking, based on real-world criteria, creates client-specific positioning which is my basis for successful strategic communications design. This proven method translates into increased visibility, sales, trades and awareness.

Strategic Direction
I concur with the words of Lewis Carroll, 'When you don't know where you're going, any road will get you there.' One must have a solid path to assure success.

Audience-Targeted, Positive Impression
By carefully identifying and targeting client audiences, my services ensure a positive response in the intended marketplace.

Invest in Value
When you have important business requirements to fulfill, turn to experienced, cost-effective, dependable and industry-proven design firms and consultants.

Success Delivered
The consistent positive results derived from my services make TaitDesign® a valued resource for many companies and organizations.

Dedication to Success
As principal and creative director of TaitDesign®, I am dedicated to the success of my clients. I listen to my clients' goals and concerns, and then create, produce and deliver visual tools to affect my clients’ diverse audiences.

Bank on Experience
When you call upon my aesthetic and design principles, you're banking on years of professional industry experience and disciplines.

Award-Winning Service
My foremost concern is the success of my clients. However, I also appreciate the recognition of professional peers. I am pleased to have been honored with many design awards over the years for my work in solving clients' visual business challenges.

Of course my favorites are not the awards at all. They are the handwritten letters of thanks from clients. The MetLife "Outstanding Vendor Award" isn't handwritten, but falls into the same category and accompanied with a note from the communications director.

TaitDesign®
TaitDesign® is a reliable resource built on my hands-on expertise and reputation for delivering clean and crisp, professional design services.

Challenge = Solution
I provide visual solutions to both simple and complex business challenges. Please use the contact form below to contact me today and let's begin a dialogue to discuss what I can do to fulfill your business goals.


"I have worked with Douglas on a number of projects while working for several organizations and always found him to be open, creative and responsive."

— Principal, Management Consultant


selected clients

Direct clients:
• Adopt-A-Minefield™, UNA-USA
• Barbershop®, Franklin Toiletry Company
• Bistango Ristorante, NYC
• Capital Guardian / Capital Group
• Carnegie Council for Ethics in Int'l Affairs
• Condé Nast Publications
• GE, Kidder Peabody Properties
• Harry Gitlin Lighting
• Institute for Democracy Studies
• J.M. Huber Corporation
• John Jay College
• KPS Traditional Furnishings
• MetLife Insurance
• Model United Nations
• Myron Manufacturing
• NYC Taxi & Limousine Commission
• Roy Lichtenstein Estate
• Shelly Palmer
• UNICEF Headquarters, New York
• UNICEF Geneva
• UNICEF, United States Fund
• United Nations
• UN Development Programme, NYC
• UN Development Programme, Norway
• UN Development Programme, Maldives
• United Nations Population Fund
• United Nations Association of the USA
• Vanguard Alliance
• Vanguard Documentaries
• Westvaco Paper
• Xerox Education Publications
…and many others

Collaborative projects for; 
and with these firms:
• Alkco Lighting 5, 6
• Citicorp 2
• DiscoverCard 2
• Ensign Bank 2
• Fabrifoam 1
• Flexor Sports Training 1
• Jefferies Group 1
• The Jefferies Forum 1
• Leggett & Platt 1
• Manufacturers Hanover 2
• Moors & Cabot 1
• The Morton Forum 1
• New York Telephone 8
• Parker Hannifin 1, 3, 7, 11
• Quality Care 5
• 7x24 Exchange 1
• H.A. Simons International 4
• Technimetrics 1
• Tishman Construction 1, 11
• Tocqueville 1
• Westvaco Paper 7

1. Axiom Group, Inc.
2. R.A. Danzig, Inc.
3. EastWest Consulting Group
4. Wood, O'Brien & Wong
5. Fones & Mann Advertising, Inc.
6. Manndate, Inc.
7. Bill O'Brien, Design Consultant
8. 5925, Inc. 

Clients as staff design
director for; and with:
• AT&T 12
• Bankers Trust 9
• Beneficial Insurance 10
• City Investing Company 12
• Deutsch Bank 10
• First American Bank 9
• IBM 12 
• International Flavors & Fragrances 11 
• International Paper 12
• Ivan Boesky & Company 9  
• Morgan Stanley10
• New York Stock Exchange 9
• Nuveen 12
• Oppenheimer Funds 10
• PaineWebber 9
• Parker Hannifin 11
• Public Securities Association 10
• Sandoz Pharmaceuticals 12
• Standard Brands 12

 9. Taylor & Ives, Inc.
10. Shareholder Reports, Inc.
11. Brian O'Neill Design Office
12. Dick Lopez, Inc.

 

At TaitDesign® Everything Communicates™ every day.


 

Contact TaitDesign®

Name *
Name
 
 

TaitDesign® has been established in Manhattan, NY for twenty years. From New York to Europe to the middle of the Indian Ocean, my work has benefited my clients since the 1970s.

Connect today: You may have noticed there is no phone number, postal address or email on this web site. This is intentional. Instead, please use this contact form to make an inquiry, to make a comment, to introduce yourself or to just say 'hello'

Your note will be directed to my dedicated web site email address. No one else will have access to it. Your information and comments will be kept strictly confidential and will never be shared.

I will personally respond to your message as quickly as possible. 

 

Let's begin a dialogue. Then let's set up a meeting. 

Douglas Tait
Principal and Creative Director

 


Professional History 

1997 – Present
Principal & Creative Director
TaitDesign®
Communications Design
Manhattan, NY

2012 – 2016
Senior Brand Design Consultant and Advisor
UNICEF Headquarters
(Brand Management & Guidelines, Brand Building)
International Organization Supporting Children's Rights
Manhattan, NY

1991 – 1997
Founding Partner, Creative Director
Kelleher & Tait Design Group, Inc.
Corporate & Institutional Communications Design
Manhattan, NY

1985 – 2005
Design Director, Affiliate
Axiom Group, Inc.
Strategic Management & Communications Consultants
Manhattan, NY

1984 – 1991
Design Director, Consultant
R.A. Danzig, Inc.
Marketing Communications
Manhattan, NY

1984 – 1991
Design Consultant
Fones & Mann Advertising, Inc.
Manndate, Inc.
Medical Advertising & Marketing Design
Manhattan, NY
 

1985, 1986
Design Director (staff, consultant)
Shareholder Reports, Inc.
Corporate Annual Reports
Manhattan, NY

1984 – 1985, 1986
Design Director (staff, consultant)
Brian O’Neill Design Office
Corporate Identification & Guidelines, Corporate Annual Reports
Manhattan, NY

1984
Design Director (staff)
Taylor & Ives, Inc.
Corporate Annual Reports
Manhattan, NY

1981 – 1984
Design Director, Consultant
EastWest Consulting Group, Inc.
Bill O'Brien – Consultant
Strategic Communications, Corporate Identification & Guidelines, Corporate Annual Reports
Manhattan, NY

1979 – 1981
Art Director (staff)
Dick Lopez, Inc.
Communications Design, Corporate Annual Reports
Manhattan, NY
 

Disciplines
• Visual Problem Solving
• Criteria & Concept Development
• Visual Audit Analysis
• End-to-End Workflow Management
• Nomenclature Development
• Photo & Illustration Direction
• Image Manipulation
• Typographic Composition
• Page Composition & Production
• Print Services & Supervision
• Vendor Relations
• Web Development

Design Awards
• American Corporate Identity
• Graphic Design: USA
• Print Magazine
• Strathmore Paper
• Graphically Bold
• Printing Industries of America
• MetLife 'Outstanding Vendor Award'