Douglas Tait is a strategic visual communications design consultant specializing in criteria-based rebranding, brand standards and guidelines, brand compliance, shareholder and financial reports, informational publications, websites and social media tools, and a range of graphic design capabilities, services and products.

As principal of TaitDesign®, I have an established history of working with senior-level executive directors and managers to solve business communications requirements. Additionally, I have collaborated on a range of complex and simple projects with directors of management consulting firms, design firms, advertising agencies, and in-house communications and branding departments for many years.

At TaitDesign® consistent branding, flexible messaging and compelling design are engaged to reach intended audiences quickly and effectively to affect positive change and to bolster brand recognition, promise and loyalty.

The results are measured in increased awareness, value and engagement in client markets.




Based in Manhattan, I am an internationally known design professional specializing in corporate and institutional visual communications. 

By implementing strategies, understanding client objectives and using criteria-based design principles, my services consistently exceed client expectations by providing solutions to client-specific situations. It's this work in problem-solving that has made my professional services invaluable in a range of diverse markets and valued by clients and employers alike.. 

I specialize in corporate identity and graphic standards manuals; branding and asset management systems; financial and annual reports; product packaging and catalogs; capability, service and informational publications.

Long-term trust: UNICEF, a client since the 1990s, has built a lasting trust and relationship with me through its multiple offices and senior-level personnel. Recently, during my four-year commitment as Senior Brand Design Consultant and Advisor at UNICEF Headquarters, I helped to define and strengthen the organization's international brand presence, guidelines, compliance and structure. This included providing critical contributions to the new UNICEF | for every child rebranding program and campaign. While at the same time, designing, managing and producing multiple high-visibility projects from concept through completion for UNICEF's communications and executive offices. 

As seen in the images below, and the solutions page, it's these solutions that result in client successes.

Please use the contact form below to inquire about the services and projects I've shared herein, or to ask what services may be appropriate to solve the many communication requirements for your organization or company.

To learn more about my professional experience visit my history page.

Additionally, you are welcome to visit my LinkedIn page and contact me directly through its portal. 

To send an email directly to me, click here.

Let's begin a dialogue. 

Curriculum Vitae 2018
References Available


Specialties, Products & Services

Rebranding Consultation

Website Development

Branding & Manuals

Institutional Marketing

NYC Communications

Identity & Literature

Campaign Promotion 

Multi-language Reports

Awareness & Fundraising

Catalogs & Packaging

Investment Prospectuses

Identification Guidelines

Service Marks

Institutional Literature

Advertising & Posters

Investment Literature

Social Media & Websites

Literature Systems

Sales Catalogs

Event Promotion

Financial Reports

HR Programs

Small Business Branding

Financial Reports

Annual Reports

Human Resources

High-Visibility Branding

Private Branding

Identity & Guidelines

Social Media

Installation Supervision

Exhibit Catalogs

Educational Communications

Annual Reports

Identity & Nomenclature

Emergency Fundraising

Institutional Relations

Informational Brochures

Packaging & Catalogs

Exhibits & Signage

Staff Memorial

Investor Relations

Conference Packages

Campaign Literature

Internal Communications

Celebratory Milestones

Field Applications

Name Generation & Branding

Please visit my CLIENT CHALLENGES & SOLUTIONS page for details.



Everything Communicates®
Every report, sign, ad, website, brochure and package with your company’s brand leaves an indelible impression on your audience. This must be consistent and positive — every time.

Strategic Positioning & Criteria Development
Analytical thinking, based on real-world criteria, creates client-specific positioning which is my basis for successful strategic communications design. This proven method translates into increased visibility, sales, trades and awareness.

Strategic Direction
I concur with the words of Lewis Carroll, 'When you don't know where you're going, any road will get you there.' One must have a solid path to assure success.

Audience-Targeted, Positive Impression
By carefully identifying and targeting client audiences, my services ensure a positive response in the intended marketplace.

Invest in Value
When you have important business requirements to fulfill, turn to experienced, cost-effective, dependable and industry-proven design firms and consultants.

Success Delivered
The consistent positive results derived from my services make TaitDesign® a valued resource for many companies and organizations.

Dedication to Success
As principal and creative director of TaitDesign®, I am dedicated to the success of my clients. I listen to my clients' goals and concerns, and then create, produce and deliver visual tools to affect my clients’ diverse audiences.


Bank on Experience
When you call upon my aesthetic and design principles, you're banking on years of professional industry experience and disciplines.

Award-Winning Service
My foremost concern is the success of my clients. However, I also appreciate the recognition of professional peers. I am pleased to have been honored with many design awards over the years for my work in solving clients' visual business challenges.

Of course, my favorites are not the awards at all. They are the handwritten letters of thanks from clients. 

TaitDesign® is a reliable resource built on my hands-on expertise and reputation for delivering clean and crisp, professional design services.

Challenge = Solution
I provide visual solutions to both simple and complex business challenges. Please use the contact form below to contact me today and let's begin a dialogue to discuss what I can do to fulfill your business goals.

To send an email directly to me, click here.

selected clients

Direct clients:
• Adopt-A-Minefield™, UNA-USA
• Barbershop®, Franklin Toiletry Company
• Bistango Ristorante, NYC
• Capital Guardian, Capital Group
• Carnegie Council for Ethics in Int'l Affairs
• Condé Nast
• GE, Kidder Peabody Properties
• Harry Gitlin Lighting
• Institute for Democracy Studies
• J.M. Huber Corporation
• John Jay College
• KPS Traditional Furnishings
• Mann McCabe
• MetLife
• Model United Nations
• Myron Manufacturing
• NYC Taxi & Limousine Commission
• Roy Lichtenstein Estate
• Shelly Palmer
• UNICEF Headquarters, New York
• UNICEF, Geneva
• UNICEF, United States Fund
• United Nations
• UN Development Group
• UN Development Programme (UNDP)
• UNDP, Maldives
• UNDP, Norway
• UNDP, Democratic Governance Group
• UNDP, Mine Action
• United Nations Population Fund
• United Nations Assn. of the USA
• Vanguard Alliance
• Vanguard Documentaries
• Westvaco Paper
• Wygota & Blake Architects
• Xerox Education Publications
…and many others

  'Consistent branding, flexible Messaging, engaging design.'   — Douglas Tait

'Consistent branding, flexible Messaging, engaging design.' — Douglas Tait

Collaborative projects for:
• Alkco Lighting 5, 6
• Citicorp 2
• DiscoverCard 2
• Ensign Bank 2
• Fabrifoam 1
• Flexor Sports Training 1
• Jefferies Group 1
• The Jefferies Forum 1
• Leggett & Platt 1
• Manufacturers Hanover 2
• Moors & Cabot 1
• The Morton Forum 1
• New York Telephone 8
• Parker Hannifin 1, 3, 7, 11
• Quality Care 5
• 7x24 Exchange 1
• H.A. Simons International 4
• Technimetrics 1
• Tishman Construction 1, 11
• Tocqueville 1
• Westvaco Paper 7

With these firms:
1. Axiom Group, Inc.

2. R.A. Danzig, Inc.
3. EastWest Consulting Group
4. Wood, O'Brien & Wong
5. Fones & Mann Advertising, Inc.
6. Manndate, Inc.
7. Bill O'Brien, Design Consultant
8. 5925, Inc. 

Clients as staff design director:
• AT&T 12
• Bankers Trust 9
• Beneficial Insurance 10
• City Investing Company 12
• Deutsch Bank 10
• First American Bank 9
• IBM 12 
• IFF 11 
• International Paper 12
• Ivan Boesky & Company 9  
• Morgan Stanley 10
• New York Stock Exchange 9
• Nuveen 12
• Oppenheimer Funds 10
• PaineWebber 9
• Parker Hannifin 11
• Public Securities Association 10
• Sandoz Pharmaceuticals 12
• Standard Brands 12

With these firms: 
  9. Taylor & Ives, Inc.

10. Shareholder Reports, Inc.
11. Brian O'Neill Design Office
12. Dick Lopez, Inc.


Contact TaitDesign®

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Please use this contact form to make an inquiry, to make a comment, or to introduce yourself.

To send an email directly to me, click here.

With either method, your message will be directed to a dedicated email address and sent directly to Douglas Tait.

Your information and comments will be kept strictly confidential and will never be shared.

My phone numbers will be provided after we 'chat' through email. 

I will personally respond to your message as quickly as possible. 

Let's begin a dialogue. Then let's set up a meeting. 


Douglas Tait
Principal and Creative Director

Communications Design
134 East 24th Street
New York, NY, USA

Curriculum Vitae 2018
References Available

At TaitDesign® Everything Communicates® every day.